上海正大广场乐影城CINEVERSE将于七月开业，打造全新娱乐创想空间 

视觉

乐影城CINEVERSE 效果图

近期，记者从上海正大广场

<body>
 <div class="medium_layout" contenteditable="false">
  <div contenteditable="true">
   <img src="https://image.whb.cn/image/7aa0c6baa5fd4ed1a42880a645eaf48b.jpg" alt="" width="3123" height="652" data-id="1023428" data-src="https://image.whb.cn/image/7aa0c6baa5fd4ed1a42880a645eaf48b.jpg" data-width="3123" data-height="652">
  </div>
  <div class="medium_desc" contenteditable="true">
   乐影城CINEVERSE 效果图
  </div>
 </div>
 <p class="p1" style="margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: '.PingFang SC';">近期，记者从上海正大广场获悉，商场将在<span class="s1" style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: 'Helvetica Neue';">7</span>月开启全新电影文化娱乐品牌主场<span class="s1" style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: 'Helvetica Neue';">——</span>乐影城“<span class="s1" style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: 'Helvetica Neue';">CINEVERSE</span>”。“<span class="s1" style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: 'Helvetica Neue';">CINEVERSE</span>”颠覆传统影院的既定框架，匠心独运地缔造了一座集创新、科技、艺术于一体的全新电影院。这一创新性的娱乐空间为市民带来前所未有的观影与娱乐文化消费体验的同时，也为电影文化娱乐行业注入新的活力与创意，更让“商旅文体”加速融合，促进服务消费提质扩容。</p>
 <div class="medium_layout" contenteditable="false">
  <div contenteditable="true">
   <img class="ait_item_box img_default" style="max-width: 600px; height: auto; display: block; margin: 0 auto;" src="https://image.whb.cn/image/b48cdc7ba7d04efea1fd31e8960a03ba.jpg" alt="" width="1048" height="744" data-id="1023429" data-src="https://image.whb.cn/image/b48cdc7ba7d04efea1fd31e8960a03ba.jpg" data-width="1048" data-height="744">
  </div>
 </div>
 <p class="p1" style="margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: '.PingFang SC';">上海正大广场乐影城<span class="s1" style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: 'Helvetica Neue';">CINEVERSE作为正大集团旗下全资打造的高端影院品牌，</span>不仅是一个简单的电影院，更是一个集电影放映、剧场演出、美食玩味、演艺空间及多元娱乐空间于一体的综合性娱乐创想空间。它突破了传统影院的定义，以“打破常规，重塑娱乐空间”为理念，积极探索娱乐文化的全新生活方式，成为传统影院行业的先锋。</p>
 <div class="medium_layout" contenteditable="false">
  <div contenteditable="true">
   <img class="ait_item_box img_default" style="max-width: 600px; height: auto; display: block; margin: 0 auto;" src="https://image.whb.cn/image/17aac6b52d2848b285b42467ed123703.jpg" alt="" width="3123" height="2223" data-id="1023430" data-src="https://image.whb.cn/image/17aac6b52d2848b285b42467ed123703.jpg" data-width="3123" data-height="2223">
  </div>
  <div class="medium_desc" contenteditable="true">
   乐影城CINEVERSE 楼梯效果图
  </div>
 </div>
 <p class="p1" style="margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: '.PingFang SC';">&nbsp;</p>
 <div class="medium_layout" contenteditable="false">
  <div contenteditable="true">
   <img class="ait_item_box img_default" style="max-width: 600px; height: auto; display: block; margin: 0 auto;" src="https://image.whb.cn/image/eb9ff82483094f3a9d38290354d82980.jpg" alt="" width="3123" height="2223" data-id="1023435" data-src="https://image.whb.cn/image/eb9ff82483094f3a9d38290354d82980.jpg" data-width="3123" data-height="2223">
  </div>
  <div class="medium_desc" contenteditable="true">
   乐影城CINEVERSE 幻彩洗手间效果图
  </div>
 </div>
 <p class="p1" style="margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: '.PingFang SC';">在<span class="s1" style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: 'Helvetica Neue';">CINEVERSE</span>的场域中，电影基因与无界宇宙概念相互交织，构建了一个充满想象与创意的娱乐世界。以丰富、多样化的虚实体验为特色定义五大盒子：电影放映、剧场演出、美食玩味、演艺空间及多元娱乐空间，从而延展出专业演艺新空间业态。这里不仅有国际顶尖激光<span class="s1" style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: 'Helvetica Neue';">IMAX</span>设备及前沿数字技术带来的极致观影体验，更有线上元宇宙空间、艺术展览、潮玩快闪、<span class="s1" style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: 'Helvetica Neue';">IP</span>体验、联名衍生等丰富多样的内容，为观众带来全方位的娱乐享受。</p>
 <p class="p1" style="margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: '.PingFang SC';">步入<span class="s1" style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: 'Helvetica Neue';">CINEVERSE</span>，现代感的空间艺术设计与声、光、电的完美结合，让人仿佛置身于一座光影交织的艺术殿堂。虚拟现实、增强现实等前沿智能科技的融入，更是让虚拟世界与娱乐场景强融合，使公众能够置身娱乐新次元，感受到前所未有的电影文化娱乐体验。</p>
 <div class="medium_layout" contenteditable="false">
  <div contenteditable="true">
   <img class="ait_item_box img_default" style="max-width: 600px; height: auto; display: block; margin: 0 auto;" src="https://image.whb.cn/image/0639fdff352844f1a5bb3be5c97dfc1d.jpg" alt="" width="1270" height="904" data-id="1023433" data-src="https://image.whb.cn/image/0639fdff352844f1a5bb3be5c97dfc1d.jpg" data-width="1270" data-height="904">
  </div>
 </div>
 <p class="p1" style="margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: '.PingFang SC';">&nbsp;</p>
 <div class="medium_layout" contenteditable="false">
  <div contenteditable="true">
   <img class="ait_item_box img_default" style="max-width: 600px; height: auto; display: block; margin: 0 auto;" src="https://image.whb.cn/image/ffb4f3e65a6c4ee58277ba9b8c0b07f3.jpg" alt="" width="1270" height="904" data-id="1023434" data-src="https://image.whb.cn/image/ffb4f3e65a6c4ee58277ba9b8c0b07f3.jpg" data-width="1270" data-height="904">
  </div>
  <div class="medium_desc" contenteditable="true">
   乐影城CINEVERSE 公区效果图
  </div>
 </div>
 <p class="p2" style="margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: 'Helvetica Neue'; min-height: 14px;">&nbsp;</p>
 <p class="p1" style="margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: '.PingFang SC';"><span class="s1" style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: 'Helvetica Neue';">CINEVERSE</span>的开业，不仅将为上海乃至全国的观众带来全新的娱乐选择，更是一个连接虚拟与现实、传统与创新的娱乐方舟，即将启航驶向更加广阔的娱乐天地。</p>
 <p class="p1" style="margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: '.PingFang SC';">在乐影城<span class="s1" style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: 'Helvetica Neue';">CINEVERSE</span>开业后，正大广场整体的娱乐板块业态将得到进一步的丰富和升级。在原有购物、餐饮、休闲等业态的基础上，增加了高品质的电影娱乐体验，为消费者提供了更多元化的选择。同时，<span class="s1" style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: 'Helvetica Neue';">CINEVERSE</span>的五大盒子设计，也将带动周边业态的共同发展，形成互相促进、共同繁荣的良性循环。</p>
 <div class="medium_layout" contenteditable="false">
  <div contenteditable="true">
   <img class="ait_item_box img_default" style="max-width: 600px; height: auto; display: block; margin: 0 auto;" src="https://image.whb.cn/image/2f305069ca04442d94e1ab81038faa72.jpg" alt="" width="1270" height="904" data-id="1023432" data-src="https://image.whb.cn/image/2f305069ca04442d94e1ab81038faa72.jpg" data-width="1270" data-height="904">
  </div>
  <div class="medium_desc" contenteditable="true">
   乐影城CINEVERSE 多功能走廊效果图
  </div>
 </div>
 <p class="p1" style="margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: '.PingFang SC';">&nbsp;</p>
 <div class="medium_layout" contenteditable="false">
  <div contenteditable="true">
   <img class="ait_item_box img_default" style="max-width: 600px; height: auto; display: block; margin: 0 auto;" src="https://image.whb.cn/image/0d5d538940064936acebc78988a30697.jpg" alt="" width="1270" height="904" data-id="1023431" data-src="https://image.whb.cn/image/0d5d538940064936acebc78988a30697.jpg" data-width="1270" data-height="904">
  </div>
 </div>
 <p class="p1" style="margin: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: '.PingFang SC';">上海正大广场作为首个国际化都会购物中心，今年以“都市型、综合性、国际化”的特点，全面迭代升级业态产品体系，持续赋能新空间。此次引入<span class="s1" style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: 'Helvetica Neue';">CINEVERSE</span>这样的高品质创新业态，将以电影文化娱乐体验来带动浦东陆家嘴商圈消费新动能，不断深化商文旅联动，加强多方协同、资源集成，提升流量和消费能级。上海正大广场不断尝试多业态融合、多场景打造，通过消费带动作用，助力上海城市形象全球传播；同时打造“电影<span class="s1" style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: 'Helvetica Neue';">+</span>文化<span class="s1" style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: 'Helvetica Neue';">+</span>美食<span class="s1" style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; line-height: normal; font-family: 'Helvetica Neue';">+</span>互动体验”等多维度融合的线下文娱新消费场景，以电影为纽带文化交流，让消费者和外来游客能够更深入体会电影文化的魅力。</p>
 <div class="content_sign">
  图：主办方供图<br>
   编辑：袁婧&nbsp;陈晨<br>
   责任编辑：王蔚
 </div>
</body>

上海正大广场乐影城CINEVERSE将于七月开业，打造全新娱乐创想空间

扫码下载文汇客户端