Google released Veo 3.1 today, an updated version of its AI video generator that adds audio across all features and introduces new editing capabilities designed to give creators more control over their clips.  

Shares of Alphabet rose 1.8% on the news.

The announcement comes as OpenAI's competing Sora 2 app climbs app store charts and sparks debates about AI-generated content flooding social media.

The timing suggests Google wants to position Veo 3.1 as the professional alternative to Sora 2's viral social feed approach. OpenAI launched Sora 2 on September 30 with a TikTok-style interface that prioritizes sharing and remixing.  

The app hit 1 million downloads within five days and reached the top spot in Apple's App Store. Meta took a similar approach, with its own sort of virtual social media powered by AI videos.

Users can now create videos with synchronized ambient noise, dialogue, and Foley effects using "Ingredients to Video," a tool that combines multiple reference images into a single scene.  

The "Frames to Video" feature generates transitions between a starting and ending image, while "Extend" creates clips lasting up to a minute by continuing the motion from the final second of an existing video.

New editing tools let users add or remove elements from generated scenes with automatic shadow and lighting adjustments. The model generates videos in 1080p resolution at horizontal or vertical aspect ratios.

The model is available through Flow for consumer use, the Gemini API for developers, and Vertex AI for enterprise customers. Videos lasting up to a minute can be created using the "Extend" feature, which continues motion from the final second of an existing clip.

The AI video generation market has become crowded in 2025, with Runway's Gen-4 model targeting filmmakers, Luma Labs offering fast generation for social media, Adobe integrating Firefly Video into Creative Cloud, and updates from xAI, Kling, Meta, and Google targeting realism, sound generation, and prompt adherence.