" 一天一点 " 会员口语群 2026 年第 10 期 招生倒计时第 4 天
China's pet industry is evolving at a pace unmatched worldwide, with consumer and industrial upgrades that take five to seven years in mature markets compressed into just one to two years locally, Ganesh Ramani, general manager of Mars Pet Nutrition China, said in an exclusive interview with China Daily.
中国宠物行业正以全球前所未有的速度发展,成熟市场中需要五到七年才能完成的消费和产业升级,在中国被压缩到仅一到两年。玛氏宠物营养中国区总经理加内什 · 拉马尼在接受《中国日报》独家专访时表示。
"The changes we see across the globe happen at a certain pace, but in China they happen much faster. The timelines are compressed," Ramani said on the sidelines of the 28th Pet Fair Asia held at the Shanghai New International Expo Center from Wednesday to Sunday, which gathered over 2,600 exhibitors from across the full pet industry chain.
拉马尼说:" 我们在全球看到的变化都以一定的速度发生,但在中国,变化要快得多。时间线被压缩了。" 他是在第 28 届亚洲宠物展期间发表上述观点的,该展会于周三至周日在上海新国际博览中心举行,汇聚了来自宠物全产业链的 2600 多家参展商。
Ramani attributed the speed to a comprehensive supply chain, a highly digital retail environment and strong social media influence. Additionally, the influx of first-time pet owners has further energized the market.
拉马尼将这种速度归因于完善的供应链、高度数字化的零售环境以及强大的社交媒体影响力。此外,首次养宠人群的涌入也进一步激活了市场。
China is home to over 100 million pets, and most new pet-owning families have no multi-generational tradition of keeping animals. Consumers actively search for pet care knowledge online and are highly receptive to new information, fueling the growth of more than 3,000 pet food brands in constant innovation, said Ramani.
中国拥有超过 1 亿只宠物,而大多数新养宠家庭并没有代代相传的养宠传统。拉马尼说,消费者积极在网上搜索宠物护理知识,对新信息的接受度很高,这推动了 3000 多个宠物食品品牌不断创新和增长。
"Chinese consumers are probably among the most demanding in the world. They pay very close attention to what is on the back of the pack — they research ingredients, formulas, recipes and production processes, and look for validation of what companies are claiming," Ramani said, adding that such rational consumption will push the industry to raise standards and drive out speculative players.
" 中国消费者可能是世界上要求最高的消费者之一。他们非常关注包装背面的内容——他们会研究成分、配方、食谱和生产工艺,并寻找企业所宣称内容的验证依据。" 拉马尼表示,并补充说这种理性消费将推动行业提高标准,并淘汰投机者。
This view echoes observations from Royal Canin, another Mars brand. Xu Juan, general manager of Royal Canin China, said the country's pet market has completed a transition from "quantity" to "quality" over three decades — evolving from functional home guarding to basic sustenance, then premium feeding, and now the pursuit of health and longevity. China has become the world's second-largest market by pet population, Xu said.
这一观点与玛氏旗下另一品牌皇家宠物的观察不谋而合。皇家宠物中国区总经理徐娟表示,中国宠物市场在过去三十年间完成了从 " 数量 " 到 " 质量 " 的转变——从功能性看家护院,到基本喂养,再到精细化喂养,如今则追求健康和长寿。徐娟说,中国已成为全球宠物数量第二大的市场。
Strategic focus on China has translated into tangible investment. Mars Pet Nutrition entered the country in 1989 and started local manufacturing as early as 1995, making it one of the first foreign pet food companies to build production capacity here. Today, 90 percent of Mars' products sold in China are locally made.
对中国市场的战略重视已转化为实实在在的投资。玛氏宠物营养于 1989 年进入中国,早在 1995 年就开始本地化生产,是最早在中国建立产能的外国宠物食品公司之一。如今,玛氏在中国销售的产品中 90% 为本地制造。
"One of the key shifts we have made in recent years is building a portfolio designed around Chinese consumers and local insights," Ramani said, noting that more than 40 localized products have been launched since 2025. While Chinese factories currently prioritize domestic demand, innovations validated here may be exported to other markets in the future.
拉马尼说:" 我们近年来做出的一个关键转变是,围绕中国消费者和本地洞察来构建产品组合。" 他指出,自 2025 年以来已推出 40 多款本地化产品。虽然中国工厂目前优先满足国内需求,但在这里得到验证的创新未来可能会出口到其他市场。
Royal Canin is also ramping up local manufacturing. With its Tianjin factory's wet pet food line now operational, the company has formed a Tianjin-Shanghai dual-factory footprint with both dry and wet pet food lines. The 88-gram single-serve can and Corgi-specific formula, Xu said, show how local consumer insights drive product innovation.
皇家宠物也在加大本地制造力度。随着其天津工厂湿粮生产线投产,该公司已形成天津 - 上海双工厂布局,拥有干粮和湿粮生产线。徐娟说,88 克单罐装和柯基专用配方展示了本地消费者洞察如何推动产品创新。


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