Snap is partnering with Nvidia, Amazon Web Services and Salesforce as part of an enterprise sales push centered on its $2,000 Specs augmented reality glasses.

Snap's success to date has been in the consumer market.

"With Nvidia, they've got an open-source XR AI platform that a number of businesses are already building on top of," Snap CEO Evan Spiegel said.

Snap is partnering with Nvidia , Amazon Web Services and Salesforce as part of an effort to bring its $2,000 Specs augmented reality glasses to the enterprise market.

Evan Spiegel, Snap's CEO, characterized the initiative as tied to the company's broader effort to help people "understand that Specs is a computer, not a pair of smart glasses for taking photos."

When Snap revealed the Specs AR glasses in June, with a $2,195 price tag and $200 refundable deposit, the company pitched the device as catering to the public instead of developers. Although AR and related virtual reality technologies have improved over the years, devices like Microsoft's HoloLens and Meta's Quest-branded VR headsets have failed to become breakout hits .

Spiegel said the bulkiness of those older devices were a major hindrance, and said his company's Specs AR glasses will be better suited for tasks like helping field technicians troubleshoot equipment problems by viewing digital instructions, and interacting with workers.

To date, Snap's success has been in the consumer market. The company is hoping that a partnership with the likes of Nvidia can change that.

"They've got an open-source XR AI platform that a number of businesses are already building on top of," Spiegel said. "The goal with both Salesforce and Nvidia is to make it really easy for businesses to get the benefits of those agentic platforms."

Snap is also debuting a consumer-oriented AI service dubbed Specs Intelligence that's like a digital assistant that can do tasks across the AR glasses as well as iPhones and Mac computers. Spiegel said the company hasn't determined specific pricing details yet, but it will include a free tier and "different price points" depending on usage.

The company's latest AI-related foray comes as debate heats up in the broader technology market about safety , and whether foundation model leaders like Anthropic and OpenAI should slow the pace of development.

Spiegel said, "these are concerns that have been raised for a long time."

"It's really important that we coordinate an international and thoughtful response," Spiegel said. "It's really important that regulators and policymakers consider actual potential harms rather than imagined harms, and so that's why I think it's going to be really important for a thoughtful and international group to really get together on this."

Snap 正在与英伟达、亚马逊云服务（AWS）和赛富时（Salesforce）展开合作，这是其围绕售价 2000 美元的 Specs 增强现实眼镜所推进的企业销售战略的一部分。

Snap 迄今为止的成功主要是在消费市场领域。

Snap 首席执行官埃文 · 斯皮格表示：" 借助英伟达，他们拥有了一个开源的扩展现实（XR）人工智能平台，许多企业已经在该平台之上进行开发。"

Snap 正与英伟达、亚马逊网络服务和赛富时合作，旨在将其售价 2000 美元的 Specs 增强现实眼镜推向企业市场。

Snap 公司首席执行官埃文 · 斯皮格将该举措描述为公司更广泛努力的一部分，旨在帮助人们 " 认识到 Specs 是一台电脑，而非一副用于拍照的智能眼镜。"

今年 6 月，Snap 公司发布了 Specs 增强现实眼镜，售价 2195 美元，并收取 200 美元可退还押金。该公司将这款设备定位为面向大众消费者，而非开发者。尽管多年来增强现实及相关虚拟现实技术不断进步，但微软的 HoloLens 和 Meta 旗下 Quest 品牌的 VR 头显等设备，始终未能成为爆款产品。

斯皮格尔表示，那些旧款设备体积笨重，是一大障碍。他说，公司推出的 Specs 增强现实眼镜将更适合此类任务，例如帮助现场技术人员通过查看数字指令来排查设备故障，并与工人进行互动。

迄今为止，Snap 的成功主要局限于消费市场。该公司希望与英伟达等企业的合作能够改变这一局面。

斯皮格尔表示：" 他们拥有一个开源的 XR AI 平台，许多企业已经在该平台基础上进行开发。与 Salesforce 和 Nvidia 合作的目标，是让企业能够轻松获得这些智能体平台带来的好处。"

Snap 还推出了面向消费者的 AI 服务，名为 "Specs Intelligence"，它类似于数字助手，可以在 AR 眼镜以及 iPhone 和 Mac 电脑上执行任务。斯皮格尔表示，公司尚未确定具体的定价细节，但该服务将包含免费层级，并根据使用情况提供 " 不同的价格档位 "。

该公司最新涉足人工智能领域的举措，正值更广泛科技市场围绕安全问题以及像 Anthropic 和 OpenAI 这样的基础模型领导者是否应放缓开发步伐的争论日益激烈之际。

施皮格尔表示：" 这些担忧早已存在，且由来已久。"

斯皮格尔表示：" 我们协调出一个国际性的、深思熟虑的应对方案至关重要。监管者和政策制定者必须着眼于实际可能出现的危害，而非想象中的危害，因此我认为，一个深思熟虑的国际团队就此展开深入合作，将是极为关键的。"