Alibaba's Qwen Glasses N1. Source: Alibaba

Alibaba Group Holding Ltd. on Tuesday unveiled the new generation of its smart glasses, deepening its foray into consumer electronics as an extension of its artificial intelligence strategy.

The company, which models itself as Chinas full-stack AI provider spanning everything from data centers and software to end-user products, detailed its new Qwen Glasses N1 series at an event in Hangzhou. With prices starting at 2,999 yuan ( $450 ) before discounts, theyre no cheaper than industry leader Meta Platforms Inc. s Ray-Ban smart glasses, showing Alibabas effort to compete on quality and features rather than just price.

阿里巴巴集团控股有限公司于周二发布了新一代智能眼镜，进一步深化其进军消费电子领域的布局，此举是其人工智能战略的延伸。

这家公司将自己定位为中国全栈式人工智能提供商，业务涵盖从数据中心、软件到终端用户产品的方方面面。该公司在杭州的一场活动中详细介绍了其全新的 Qwen Glasses N1 系列产品。该系列起售价为 2999 元人民币（约合 450 美元），折前价格并不比行业领军企业 Meta Platforms Inc. 的 Ray-Ban 智能眼镜便宜，这表明阿里巴巴致力于在质量和功能上展开竞争，而不仅仅是价格比拼。